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INDOMIE

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01 POSTER DESIGN

In 1982, Indomie launched Mi Goreng, the first variant of dry noodles (consumed without broth), inspired by the traditional Indonesian fried noodles dish. Indomie Mi Goreng quickly became immensely popular and made a significant impact in the instant noodles market. The poster designs presented here are for the 2020 Chinese New Year. Adhering to the Indomie brand guidelines, the dominant color used is red, which is considered auspicious for Chinese people. Furthermore, special emphasis has been placed on the packaging size to enhance brand recognition and aid consumers in easily identifying the product.

02 LEAFLET DESIGN

Here is the leaflet design measuring 4" x 4", thoughtfully included in the Indomie gift bag. Its purpose is to introduce Indomie and provide clear cooking instructions

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03 SOCIAL MEDIA

The images above are Indomie Instagram posts on Eastland Food Corporation's account, advertising the launch of Indomie in Costco Business Center locations, LA locations, and the Bay Area locations.

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